Ball wrote two of the bestselling trial strategy books ever published. Since 2009 don keenan and david ball have been traveling the country delivering their critically acclaimed welcome to the revolution seminar based on years of research on the reptile method. Strategies for dismantling the plaintiffs revolution by thomas m. David ball on damages andwith reptile cofounder don keenanreptile. Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts.
Reptile by david ball and don keenan paper back 2009 ebay. The reptile theory is the latest advocacy rage for the plaintiffs bar. To be sure, the reptile model is a skilled marketing tool of plaintiffs counsel, don keenan, and jury consultant, david ball, to sell books, seminars and the like. Keenan reptile the 2009 manual of the plaintiffs revolution. Keenan law firm keenans kids foundation reptile keenan ball. The 2009 manual of the plaintiffs revolution ebook. Don keenan and a great selection of similar new, used and collectible books available now at.
The 2009 manual of the plaintiffs revolution paperback january 1, 2009 by david ball author, don keenan author. Once you have completed 7 courses, you can then take our roster of graduate courses. The main purpose of the theory is to unlock the jury. Reptile in the mist and beyond paperback january 1, 20 by david ball author, don keenan author. Limiting reptile arguments, by appeal and otherwise there is nothing new under the sun. Don keenan and david balls reptile method to overcoming tort reform welcome to the revolution tort reform is over.
Keenan, an atlanta plaintiffs lawyer, and david ball, a north carolina jury consultant. The reptile theory is attributed to a former professional theatrical director, david ball ball, and a plaintiff attorney, don keenan keenan. Through don keenans dirt simple system, you will learn how. At the keenan trial institutes closings course, your time will be spent learning how to win your case in your closing argument. By framing arguments in terms of our most biologically basic. Reptile theory or strategy insurance glossary definition. The 2009 manual of plaintiffs revolution, by david ball and don keenan new york. David ball sings invitation to the blues on countrys family reunion salute to ray price duration. At depositions of a defendant driver and a companys representative or safety director, plaintiffs counsel asks whether a driver or a company is. The reptile theory gained popularity after david ball a jury consultant and former theatrical director and don keenan a plaintiff attorney published a book entitled, reptile. Utilizing the atf can help attorneys optimally sequence evidence and make their strongest points when jurors are most open to reconsider their assessments. Keenan and david ball advocate persuading jurors by. In 2009, david ball and don keenan published a book called reptile. While that figure is staggering, it is very important to know that several wellprepared defendants have crushed the reptile attack in several areas of litigation.
His bestselling books include reptile with don keenan, david ball on damages now in its third, groundbreaking edition and theater tips and strategies for jury trials. Nearly every trial lawyers favorite part of the trial is closing argument. In 2009, attorney don keenan and jury consultant david ball published reptile. The appellation stems from a book and related seminars by david ball a trial consultant and don keenan a plaintiffs lawyer entitled reptile. This sale features a preowned copy of reptile the 2009 manual of the plaintiffs revolution by david ball and don keenan. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. The 2009 manual of the plantiffs revolution by david a.
Written by david ball, a north carolina jury consultant, and don keenan, an atlanta plaintiffs lawyer, it describes a litigation strategy for plaintiffs that has come to be known as the reptile theory or reptile tactics. Keenan reptile the 2009 manual of the plaintiffs revolution on right now david ball, don c. The 2009 manual of the plaintiffs revolution 9780977442553 by david ball. This mechanism helps explain juror decisionmaking in surprising verdicts, which i describe in two case studies.
Don has dedicated his practice to child and adult injury and wrongful death. Don keenan and a great selection of related books, art and collectibles available now at. The manual of the plaintiffs revolution balloon press, 2009. Now, david ball on damages 3 teaches you how to integrate the reptile and rules of the road methods, along with new voir dire techniques, into the classic damages method. The book comes in paperback and is in very good preowned condition, the binding is secure, it has 7 pages that have minor writing or highlighting see photos. She hadnt yet heard about the popular book by david ball and don keenan, so i explained, its a theory for trying plaintiffs cases by portraying the defendants conduct as a threat to jurors own safety and the safety of others. The 2009 manual of the plaintiffs revolution, authors don c.
The 2009 manual of the plaintiffs revolution david ball, don keenan on. The 2009 manual of the plaintiffs revolution by david ball. Reptile keenanball, 148 nassau st nw, atlanta, ga 2019. In their books, videos, and seminars, keenan and ball advise plaintiff. Defense uses reptile strategy against keenan grsmb atlanta. Since 2009, however, some lawyers have sought to transform the courtroom into a reptilian battleground. Damages 3 provides stepbystep guidance on how to prepare opening. When the reptile sees a survival danger, she protects her genes by impelling the juror to protect himself and the community, write coauthors don c. Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs revolution. The 2009 manual of the plaintiffs revolution by david ball, don keenan as well as others can be acquired by clicking wonderful on web link download.
Limiting reptile arguments, by appeal and otherwise. The 2009 manual of the plaintiffs revolution by david ball and don keenan. The 2009 manual of the plaintiffs revolution reptile. The 2009 manual of the plaintiffs revolution, 1st ed. Background the alleged foundation of the reptile strategy is. This technique, known as the reptile method, has been popularized by jury consultant david ball and attorney don keenan. This book is based on a concept by neuroscientist paul maclean that people are driven by the reptilian portion of their brains.
Reptile theory or strategy definition the theory was popularized and coined in reptile. His dvds include guidance on openings, voir dire, case strategies, and other essential topics for trial advocates. Ball and keenans method of litigating cases is based on an old and outdated concept that the human brain is composed of three parts that reflect stages of human evolution. For many, the words lawyer and reptile are probably synonymous.
He is the nations most indemand and experienced trial. These two gentlemen coauthored a book titled, reptile. The graduate courses cover advanced topics which dive deeper into that particular subject matter broadening your experience for courtroom success. Find all the books, read about the author, and more. Reptile in the mist and beyond paperback january 1, 20 by david ball author, don keenan author visit amazons don keenan page. The building blocks of a reptile strategy in a commercial vehicle case are consistent and familiar. In their books, videos, and seminars, keenan and ball advise plaintiff attorneys to demonstrate to jurors the immediate danger posed by the actions of defendants because, as they put it, when the reptile sees a. These seminars have been attended by thousands of trial. The 2009 manual of the plaintiffs revolution by david ball, don keenan will certainly always offer you motivations. Reptile theory is the most recent incarnation of a trial strategy that seeks to make use of the primal, inherent and often subconscious instincts andor fears of jurors. Instead, it is the systematic violation of a safety rule that compels a juror to act. Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book. Keenan reptile the 2009 manual of the plaintiffs revolution on right now learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Ball and keenan point out, a jurors sense of fear and threat is not evoked by a rare occurrence or accident.
The 2009 manual of the plaintiffs revolution paperback 2009. Defense uses reptile strategy against keenan grsmb. David ball on damages 3 from trial guides on vimeo david ball on damages is americas bestselling text on proving damages. Don keenan is the founder of the reptile who, with david ball, cocreated and coauthored the reptile book.